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Today's Cache: Getting a glimpse of Zuckerberg's metaverse plan

 

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Today's Cache

01 FEBRUARY 2022

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Dissecting the big themes at the intersection of technology, business and policy. Written by John Xavier, Tech News Lead at The Hindu. Delivered Monday - Thursday.

 
 
 
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The reality of Reality Labs

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Hi, Facebook, which is now rebranded as Meta could unveil how much it makes from its AR/VR business during its fourth quarter result. But before that,

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Facebook's CEO Mark Zuckerberg pressed the proverbial reboot button and rebranded the controversial social media giant about five months ago.

 

The California-based company divides its businesses largely under the Family of Apps (FoA) that drives its social media engine and attracts advertisers, and the Reality Labs, which deals with augmented and virtual reality products.

 

The FoA segment is Facebook's cash cow, which sells ad space to marketers. The company's overall revenue stood at $85.97 billion for 2020, up 22% from a year earlier, of which advertising revenue alone accounted to $84.17 billion. The company's average revenue per user that same year was $10.14.

 

This category has been hit after Apple rolled out its new software update. The Cupertino-based company's update made it so that iPhone and iPad users would have to choose to opt in to being tracked when first launching an app.

 

"Our estimate is that in aggregate we are underreporting iOS web conversions by approximately 15%; however, there is a broad range for individual advertisers," said Graham Mudd, VP of Product Marketing at Facebook.

 

The company was also hit by a series of whistle-blower revelations that accused it of causing harm to teen mental health. A growing chorus of voices, including from a few dozen attorneys general in U.S., made Instagram pause its version of an app for kids. The ex-Facebook employee turned whistle-blower Fances Huagen also criticised the company for running a VIP programme that exempted some accounts from its normal enforcement rules.

 

The company has since bet on the idea of a virtual reality based interface. To know where its fortunes stand in this space investors have to look forward to Facebook's fourth-quarter results on Wednesday.

 

Meta plans to break out the results of its augmented and virtual-reality hardware unit, Reality Labs, for the first time,an investment the company previously warned would cause a $10 billion hit to 2021 profit and would not be profitable "any time in the near future."

 

Analysts said they would be keen to see indicators about the Reality Labs division's profitability, how long it might be a drag on the advertising side, and evidence around the strength of VR headset sales. - John Xavier

 

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